Olivia Rodrigo’s music video for “the cure,” a track from her album “you seem pretty sad for a girl so in love,” is getting the museum treatment at the Grammy Museum in downtown Los Angeles. An exhibition dubbed “Olivia Rodrigo: the cure unraveled” is set to open next Wednesday, offering local residents a peek into the intricate, handcrafted world behind the video’s production, and will remain on display through February 22, 2027.
Visitors will find themselves immersed in the video’s unique aesthetic, with items like Rodrigo’s nurse costume on display. The exhibition also promises a look at a miniature operating room, a beating felt heart (yes, felt), original storyboards outlining the video’s narrative, and behind-the-scenes photographs. Adding to the handcrafted feel, handwritten and hand-stitched artwork, originally used for the album’s art and packaging, will also be featured, alongside interactive photo opportunities.
The music video itself unfolds within a deliberately handmade hospital setting, where Rodrigo’s character embarks on a quest for an antidote to her emotional state, often experimenting on those very felt human hearts in an operating room. Directors Cat Solen and Jaime Gerin brought this vision to life using miniatures, animatronic heart puppets, and stop-motion animation. Production designer Liam Moore further underscored the video’s tactile nature by covering nearly every surface and object with cardboard and hand-painted details, according to museum officials.
Rodrigo herself noted the personal significance of the venue, stating, “I grew up going to the Grammy Museum and their mission is especially important to me, so it’s a full circle moment to be able to work with them on this exhibit.” Grammy Museum curator Kelsey Goelz noted that the exhibition aims to highlight “the importance of DIY and handcrafted artistry,” while offering a unique behind-the-scenes look at the creation of a professional music video.
Looking ahead, an expanded version of the exhibition is slated to debut in early fall, promising previously unseen artifacts from Rodrigo’s career, with specific details to follow. Before the public opening, the museum will host a Tuesday evening program featuring Rodrigo in conversation with filmmaker and author Cameron Crowe, which will be followed by a live performance. Attendees to this special event will also get early access to the exhibit. The Grammy Museum is conveniently located at L.A. Live in downtown Los Angeles.
